What Are Google Search Ads?

Google search ads are the advertisements that users see in Google search results and in ads that appear on sites you visit. These ads compel users to choose your business through a short sales pitch that refers them to your site.

How Do Google Search Ads Work?

Advertisers place bids with Google for search terms and keywords relevant to their industry or offerings.  Based on the amount you bid, your ad appears on the top or side of search results to try and grab as many users as possible. You can customize your campaign to make it show up on other sides throughout the Google network like YouTube or show up at times and days you select based on the nature of your business. For example, if you own a restaurant, you might want your ad to appear around lunch or dinner time, when people are more likely to be looking for places to eat in your area.

Should You Try Google Ads For Your Business?

If you already advertise through traditional methods like billboards, fliers or radio ads, you may not want to commit to trying a new form of advertising. But Google Ads have many advantages for the business, including ease of setup and affordability. There are several reasons you may want to try Google search ads for your business, including:

  • These ads grab consumers who are ready to find out more about a product or service at the best possible time. You are grabbing potential clients who are close to being ready to buy, so the amount of work you must do to get them to make a purchase is much less than someone with no interest in your business. 
  • You can customize the amount you want to spend per month and adjust the budget as needed to avoid spending more than you can afford. For small or newly established businesses, this can be easier than committing a large amount to a traditional advertising campaign.
  • Google ads are trackable, making it easy for you to see which ads are working and which need some work to become more effective. 

If you’ve been wanting to get started with Google search ads, but just don’t have the time to really dig in, or have just not had success in the past, we’re here to help! We’ve set up, managed, and optimized extremely effective Google Ad campaigns that have brought 10X the average visitors to our client’s websites, increased foot-traffic to their stores and showrooms through locally-focused campaigns, greatly increased the number appointment requests and contact form submissions online, as well as direct calls– straight from Google search advertising!

If your ads have not been performing well, it won’t get any better! If you need to start seeing results, get in touch with us. We’d be happy to look over your account (free of charge) and give you actionable steps you can take, as well as a comprehensive action plan that we would take in order to bring your business to the next level.

 

Request a FREE Google Ad Account Review!

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In order for us to take a look at your account, we’ll need your Google Ad account number. It’s located in the top-left corner when you log into ads.google.com.